The 2023 Generational Snapshot of Gen Alpha explores the possibilities of tech-powered financial education, the rise of homeschooling, the generation’s emerging perspective on diversity and equity, and the love for experiences over goods which they've inherited from their Millennial parents.
- Sector
- Location Global
- Generation
Dr. Amanda Gummer is a psychologist and the founder of Fundamentally Children, Good Toy Guide, and Dr. Gummer's Good Play Guide. Her work focuses on de-risking product development and marketing through research and consultancy. A specialist in natural research with children, Dr. Gummer provides authentic insights and helps apply those insights to create tangible benefits for clients.
Zoia Tarasova is a behavioural analyst at Canvas8. With a background in social anthropology (MPhil and PhD), she has worked with a wide range of people, from British housewives to animal herders in remote Siberian villages. Zoia has a passion for ethnographic research and believes in empathy as its primary method. She spends her spare time collecting shells on beaches, finger painting, and taking care of her plants.
