What defines Gen Alpha tweens?
31 May 2023
What defines Gen Alpha tweens?

The oldest Gen Alphas are turning 13. The majority are the children of Gen Yers and are the first generation born entirely in the 21st century. By 2025, this generation will grow to more than two billion – the largest generation in history. So what’s next for digital-first Gen Alpha tweens?

Dr. Dominique Thomson

Dr. Dominique Thomson is a multi-award winning GP, mental health expert, TEDx speaker, author, and educator with more than 20 years of front-line clinical and strategic experience helping clients better support and understand young people’s mental health. Her most recent book, How To Grow a Grown Up, was published in 2020.

Nicholas Crook

Nicholas Crook is the founder of Boardies, a lifestyle brand celebrating a world of creativity and travel, and known for its swim shorts. A seasoned marketer who cut his teeth in fashion and sportswear, working for brands such as Levi's, Reebok, Umbro, and K-Swiss, he specialises in product launches and branding.

Katie Jordan

Katie Jordan is the head of childrenswear at John Lewis and Partners. Her specialities include international brand development, wholesale and retail sales, distribution and licensing deals, buying, and product development.

Marcus Jaye

A pioneer of digital content, The Chic Geek, a.k.a. Marcus Jaye, has grown to become one of the UK’s most respected and influential bloggers on style and fashion. An expert within the men’s style arena, The Chic Geek has previously written for titles including GQ, Shortlist, and Men’s Health, and appeared on TV and BBC radio. His first book, The Chic Geek’s Fashion, Grooming & Style Guide For Men, was published in 2011, and his second, #FashionWankers, was published in 2019.