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United States
Gen Alpha (born 2011-present)
Gen Z (born 1997-2010)
United Kingdom
LocationHitchin, United Kingdom
Macro ExpertAmanda Gummer

Psychologist specializing in children, toys, and play

Dr. Amanda Gummer is a psychologist and the founder of Fundamentally Children, Good Toy Guide, and Dr. Gummer's Good Play Guide. Her work focuses on de-risking product development and marketing through research and consultancy. A specialist in natural research with children, Dr. Gummer provides authentic insights and helps apply those insights to create tangible benefits for clients.
Intrigued by questions like…
Work sampleThe Power of Play
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