Can brands solve the human connection deficit?
18 May 2023
Can brands solve the human connection deficit?

Social connection is down and screen time is up, resulting in widespread feelings of isolation. While this affects all kinds of people, women and gender non-conforming individuals are lonely at disproportionate rates. So, how can brands foster more human interaction and caring in the world?

Miriam Kirmayer

Dr. Miriam Kirmayer is a clinical psychologist, leading friendship expert, and one of the most influential speakers on human connection. With over a decade of research on the science of friendship, she has developed a unique approach to building, strengthening, and celebrating connections as a way to invest in our mental fitness, professional development, and collective social health. Dr. Miriam is a key advisor and consultant to organisations like Wondermind and the Foundation for Social Connection. Dr. Miriam helps people and organisations around the world harness the power of human connection to create meaningful relationships, collaborative workplaces, and fulfilling lives.

Lisa Oreshkina

Lisa Oreshkina is an information and product designer with over 20 years of experience. She is the co-founder of The Breakfast, a social app for modern creatives to meet new people in real life over breakfast. By fostering in-person conversations, The Breakfast helps people build new relationships and expand their knowledge about other people, both similar and diverse.

Mariella Agapiou

Having weaved a career that started in PR and social, and led to journalism before turning to the dark side (brand side), Mariella is able to execute all kinds of projects. From research to editorial, ideation to creation. Mariella worked within the fashion industry - both in London and Dubai - for over ten years at publications and brands such as Bustle, ELLE UK, Ounass, Wednesday, MATCHESFASHION.COM and Grazia Middle East. Now, Mariella focuses her energy on culturally conscious conversations, whether that’s consulting and strategising for her clients, or writing about positive escapism, sustainable style, mindfulness and women empowerment.