Do eco concerns influence Britons’ fashion choices?
10 Feb 2023
Do eco concerns influence Britons’ fashion choices?

Climate anxieties are changing purchasing habits across sectors, as evidenced by a growing focus on textile waste among some fashionistas, who are exploring how they can limit their impact on the environment. Canvas8 spoke to eight Britons to discover what they value when buying new clothes.

Flavia Russo

Flavia Russo is a behavioural analyst at Canvas8. After gaining her MSc in international development from KCL, she worked as a translator and researcher in the non-profit and political risk sectors. There, she gained experience conducting qualitative and ethnographic research, from which her passion for analysing cultural and behavioural trends develops. When not working, Flavia loves spending time with her many cats and dogs, travelling to exotic locations, or playing tennis.