Climate anxieties are changing purchasing habits across sectors, as evidenced by a growing focus on textile waste among some fashionistas, who are exploring how they can limit their impact on the environment. Canvas8 spoke to eight Britons to discover what they value when buying new clothes.
Flavia Russo is a behavioural analyst at Canvas8. After gaining her MSc in international development from KCL, she worked as a translator and researcher in the non-profit and political risk sectors. There, she gained experience conducting qualitative and ethnographic research, from which her passion for analysing cultural and behavioural trends develops. When not working, Flavia loves spending time with her many cats and dogs, travelling to exotic locations, or playing tennis.
How is a yearning for the past impacting the wardrobes of Gens Y and Z? Why does gender-neutral and adaptive fashion need a stylistic shake-up? How are brands harnessing storytelling to attract values-led shoppers? And is upcycling really the solution to endless textile waste?
Upcycling has become a cornerstone of circularity within fashion sustainability initiatives. As designers learn to apply their own brand codes to differentiate within this aesthetic, how is increasing youth consumer interest in upcycled products driving change in the fashion industry?
Zara has announced that it will be launching its own online resale and repair platform, helping UK shoppers extend the lives of their garments. However, the introduction of the scheme may attract scepticism from those who question the retailer’s intentions and commitment to the green cause.
Under public fire for polluting the planet, the fashion industry is embracing renewable solutions like Bolt Threads’ mushroom leather. Backed by major designers crafting eco-friendly bags, shoes, and apparel, this textile innovation is signaling that when it comes to fashion, green is the new black.