Do eco concerns influence Americans’ fashion choices?
10 Feb 2023
Do eco concerns influence Americans’ fashion choices?

People are increasingly aware of the environmental impact of their fashion choices, causing some to seek brands that tackle textile waste at the source. Having explored this behavior in our Fashion and Style Snapshot, Canvas8 spoke to eight Americans about what they value when buying new clothes.

Flavia Russo

Flavia Russo is a behavioural analyst at Canvas8. After gaining her MSc in international development from KCL, she worked as a translator and researcher in the non-profit and political risk sectors. There, she gained experience conducting qualitative and ethnographic research, from which her passion for analysing cultural and behavioural trends develops. When not working, Flavia loves spending time with her many cats and dogs, travelling to exotic locations, or playing tennis.