Post-pandemic, a new trend has emerged that rejects hustle culture in favour of a less frantic lifestyle. Pioneered and embraced by Black women, in particular, it’s seeing people recognise the need to step away from toxic work and societal expectations – and towards a softer life.
Vikki Louise is the UK’s leading feminist time, productivity, and rest coach, innovating outdated time management systems and tools that simply have us ‘getting by’, overworking, and operating under high stress and pressure. She helps clients work less and achieve more through non-toxic productivity, using rest as a tool for growth and dropping time management to-dos. After graduating from the London School of Economics, she worked in finance and tech before founding her coaching company. Vikki also hosts the Feminist Time, Productivity, and Rest podcast, which has been downloaded over 600,000 times.
Oludara Adeeyo is a psychotherapist and author of Self-Care for Black Women. Before becoming a social worker, Adeeyo spent over seven years working as a writer and editor. She has been an associate web editor at Cosmopolitan and the managing editor at XXL. Affirmations for Black Women: A Journal is her second book.
Tessa Love is a writer whose work focuses on the undertones of culture and human experience. Her work has been featured in Outside Magazine, The Believer, Longreads, BBC, and more. She is also a cultural researcher and trend analyst specialising in youth behaviours and insights. She has produced reports, articles, white papers, and films that have informed the strategies of some of the world’s biggest brands, and she previously served as the editorial director of Western Europe for the global youth insights and research agency YPulse.
With the outside world becoming less predictable, Americans are seeking stability within themselves by focusing on self-care. But as this social phenomenon spills into multiple health and beauty categories, how can beauty brands deliver meaningful propositions around personal wellbeing?
The concept of wellness has gained renewed importance in the wake of COVID-19, yet maintaining one’s physical and mental wellbeing is proving harder for some people than others. How can self-care practices be made more accessible and compassionate to those who need it the most?
The pandemic forced Americans to take a deeper look at their mental health. With support services often difficult to access – whether logistically or financially – many have pursued alternative ways to help manage their minds. Canvas8 spoke to ten Americans about their self-care habits.
With women overworked, overburdened, and under-paid, they're feeling frustrated, angry, and left without an outlet. #momscream events – where women meet and scream – are giving them a safe space to release their anger, spotlighting opportunities for brands to cultivate spaces for emotional release.