With the outside world becoming less predictable, Americans are seeking stability within themselves by focusing on self-care. But as this social phenomenon spills into multiple health and beauty categories, how can beauty brands deliver meaningful propositions around personal wellbeing?
Deanna Utroske is a top-tier critical thinker in the cosmetics and personal care industry. She's known globally for her fair-minded commentary, clear and concise explanations of complex issues, and candid analysis of the trends, movements, and innovations disrupting beauty today. Formerly the editor of the business news site Cosmetics Design, Utroske regularly shares commentary with key trade publications and market researchers and consults for private clients (in ingredients and manufacturing), developing news-generating B2B press releases, ghost-writing thought leadership content, blogging for businesses, and speaking to event audiences and company teams.
Grace Yoon is a herbalist, AADP-certified health practitioner, and founder of Qi Alchemy, a company that specialises in sourcing high-quality herbs and organic superfoods from South Korea. As a pioneer of the K-Wellness space, Yoon is carrying on her grandmother’s legacy of holistic healing by bringing Eastern remedies to the Western world.
Sanctuary Spa has launched 'This Counts', a campaign that empowers women to spend more time on themselves. Despite the rising importance of self-care, with many women experiencing a self-care deficit, brands would do well to make me-time easier by addressing unrealistic expectations.
The pandemic forced Americans to take a deeper look at their mental health. With support services often difficult to access – whether logistically or financially – many have pursued alternative ways to help manage their minds. Canvas8 spoke to ten Americans about their self-care habits.
Snacking has become more than just a temporary distraction. This mid-afternoon (or sometimes mid-morning) pick-me-up is being elevated to scientifically aid diets, holistically improve health, and conveniently meet new lifestyle habits. But can these mini-meals really satisfy our hunger?
With women overworked, overburdened, and under-paid, they're feeling frustrated, angry, and left without an outlet. #momscream events – where women meet and scream – are giving them a safe space to release their anger, spotlighting opportunities for brands to cultivate spaces for emotional release.