6 Apr 2022
How is the self-care landscape evolving in the US?

With the outside world becoming less predictable, Americans are seeking stability within themselves by focusing on self-care. But as this social phenomenon spills into multiple health and beauty categories, how can beauty brands deliver meaningful propositions around personal wellbeing?

Deanna Utroske is a top-tier critical thinker in the cosmetics and personal care industry. She's known globally for her fair-minded commentary, clear and concise explanations of complex issues, and candid analysis of the trends, movements, and innovations disrupting beauty today. Formerly the editor of the business news site Cosmetics Design, Utroske regularly shares commentary with key trade publications and market researchers and consults for private clients (in ingredients and manufacturing), developing news-generating B2B press releases, ghost-writing thought leadership content, blogging for businesses, and speaking to event audiences and company teams.

Grace Yoon is a herbalist, AADP-certified health practitioner, and founder of Qi Alchemy, a company that specialises in sourcing high-quality herbs and organic superfoods from South Korea. As a pioneer of the K-Wellness space, Yoon is carrying on her grandmother’s legacy of holistic healing by bringing Eastern remedies to the Western world.

Shabana Ebrahem is a global contemporary culture and trend expert specialising in wellness, beauty, luxury, lifestyle insight, and advisory.