With the outside world becoming less predictable, Americans are seeking stability within themselves by focusing on self-care. But as this social phenomenon spills into multiple health and beauty categories, how can beauty brands deliver meaningful propositions around personal wellbeing?
Sanctuary Spa has launched 'This Counts', a campaign that empowers women to spend more time on themselves. Despite the rising importance of self-care, with many women experiencing a self-care deficit, brands would do well to make me-time easier by addressing unrealistic expectations.
The pandemic forced Americans to take a deeper look at their mental health. With support services often difficult to access – whether logistically or financially – many have pursued alternative ways to help manage their minds. Canvas8 spoke to ten Americans about their self-care habits.
Snacking has become more than just a temporary distraction. This mid-afternoon (or sometimes mid-morning) pick-me-up is being elevated to scientifically aid diets, holistically improve health, and conveniently meet new lifestyle habits. But can these mini-meals really satisfy our hunger?
With women overworked, overburdened, and under-paid, they're feeling frustrated, angry, and left without an outlet. #momscream events – where women meet and scream – are giving them a safe space to release their anger, spotlighting opportunities for brands to cultivate spaces for emotional release.