England’s top football clubs often prioritise foreign markets over domestic fans, and overseas supporters are buying into clubs’ history and community more than ever. How can clubs remain close to their legacy supporters while creating new products and experiences for future fans?
Garry Crawford is a professor of cultural sociology at the University of Salford, where he focuses his teaching and research primarily on understanding audiences, digital cultures, fans, sport, video games, and the everyday uses of digital media.
Mounir Zok is the CEO of N3XT Sports, a digital transformation boutique working with top sports organisations around the world. He is the former director of technology and innovation of the US Olympic and Paralympic Committee. Originally from Lebanon, Mounir lived for many years in Italy and the US before relocating to Spain. With a PhD in bioengineering, a BSc in physics, and a demonstrated business expertise, Mounir combines technical and entrepreneurial expertise in the fields of technology, sports, and health.
