Signal23 May 2022
Gen-Z-driven ‘blokecore’ reimagines football fandom

Gen Z-led fashion trend ‘blokecore’ is going viral on both sides of the Atlantic Ocean. By touching on unique aspects of football's cultural ties, the look – short-lived though it may be – has the potential to reimagine aspects of the sport's fandom with a more inclusive feel.

Gen-Z-driven ‘blokecore’ reimagines football fandom