While they may want to select eco-friendly options, it can be difficult for people to prioritise sustainability when travelling amid rising costs and shrinking budgets. Canvas8 spoke to Dr. Ivan Paunovic to find out how these anxieties are impacting holiday decisions and what this means for brands.
Dr. Ivan Paunovic is a post-doctoral fellow in entrepreneurship and innovation at the Centre for Entrepreneurship, Innovation, and SMEs at HS Bonn-Rhein-Sieg. Dr. Paunovic's research focuses on consumer behaviour within the travel and tourism industry.
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