30 Sep 2022
You deserve it! The science of strategic licensing

Satisfying cravings while maintaining a healthy lifestyle can be difficult, but could occasional indulgences actually be the key to our wellbeing goals? Canvas8 interviewed Sven Feurer about how strategic licensing can help optimise well-being and promote healthy living.

Sven Feurer is a Professor of Marketing and the head of the marketing group at Bern University of Applied Sciences. Professor Feurer's research focuses on consumer behaviour, pricing, and innovation management.