Satisfying cravings while maintaining a healthy lifestyle can be difficult, but could occasional indulgences actually be the key to our wellbeing goals? Canvas8 interviewed Sven Feurer about how strategic licensing can help optimise well-being and promote healthy living.
Sven Feurer is a Professor of Marketing and the head of the marketing group at Bern University of Applied Sciences. Professor Feurer's research focuses on consumer behaviour, pricing, and innovation management.
Pandemic restlessness has led to a pent-up desire for indulgent eating experiences. With this in mind, Philadelphia has created a line of products offering sensorial comfort food. As foodies seek everyday pleasure, there’s an opportunity for brands to lean into maximalism.
Despite people craving indulgence, rising inflation is forcing many to spend less on non-essentials. In response, Domino’s campaign informs customers they can now buy their same quality pizza for half the price, enabling people to enjoy comfort foods at more affordable prices during tough times.
From ‘drunk yoga’ to ‘no-shower happy hour’, fitness and indulgence no longer have to be separate entities. Exercising is not enough – people want to create a social event out of their workouts. With more choice than ever when it comes to fitness, what are the factors driving this Gen Y-led trend?
Comfort food has become a go-to for Gen Zers who've had their hopes of post-pandemic liberation stifled by the cost of living crisis, turbulent global events, and a divisive political atmosphere. How can brands help young people embrace their indulgent streaks while also promoting wellbeing and health?