With the need for drastic climate action more apparent than ever, people’s lifestyles choices are coming under intense scrutiny. Is it possible to live in comfort and luxury in a way that minimises harm to the planet? Proponents of ‘hedonistic sustainability’ believe it can be done.
Dr. Patrick Rynne is a marine scientist and outdoor industry businessman. While completing a PhD in applied marine physics, he founded the clothing company Waterlust as a science communication project. Waterlust creates versatile and environmentally responsible apparel that advocates for and funds the research of threatened aquatic species and ecosystems.
Jason McLennan is a designer, consultant, and thought leader. A recipient of the Buckminster Fuller Prize for socially responsible design, he is also an Engineering News-Record Award of Excellence winner – one of the only individuals in the architecture profession to have won the award. He is CEO of McLennan Design and provides consultancy to sustainable construction firm Nexii.
Adrienne Matei is a journalist for publications including the New York Times, Bon Appetit, Vanity Fair, The Globe, and The Guardian. She writes about the intersection of online and offline culture from Gen Zer Tik Tok trends to the digital afterlife.
Consumers’ changing priorities are forcing luxury brands to take stock of their impact, and display sustainable credentials. The Butterfly Mark is awarded by Positive Luxury to brands that meet sustainable and ethical criteria.
Climate concerns are reshaping the ways that brands operate across sectors. In the auto industry, this has manifested in the adoption of hybrid and electric drivetrains – but how else can manufacturers tap into eco sentiments? And how are luxury brands making green machines more appealing?
With shops and entertainment venues set to open up just before summer 2021, there’s much excitement about ‘revenge spending’. But after a year indoors and time to reflect on their relationships with opulence, what does luxury now mean to Britons? Canvas8 spoke to nine people to find out.
With climate change a pressing threat, Britons are becoming more sensitive to their homes’ sustainable credentials. Shifted priorities due to the pandemic mean that some are now looking for eco-friendliness across everything from utilities to furniture design. So, how can brands tap into this?