Post-pandemic, Gen Zers are eager to travel and are seeking new experiences and connectivity, both physically and digitally. But the current global outlook, from the cost of living crisis to climate change, means travel must also offer security and peace of mind for this values-driven generation.
Gabby Beckford is a Gen Z marketing strategist, content creator, and opportunity expert behind award-winning travel site Packs Light. She has travelled to more than 45 countries and has been a full-time digital nomad since 2021. Her expertise and opinion has featured in publications including Good Morning America, CNNTravel, National Geographic, Travel+Leisure, Lonely Planet, and ShondaLand.
Eva Stewart is the global sector head for travel and tourism at YouGov, a global public opinion and data group. She has over 14 years’ experience as a business strategist with a passion for bringing market and consumer insights, cutting-edge analytics, and consulting services to private and public organisations globally.
A specialist sustainability writer within the travel and design industries, Isobel has written for a broad range of national and international titles including The Guardian, The Telegraph, and Conde Nast Traveller. She brings particular expertise in consumer behaviour and trends within luxury and eco-travel and sustainable design, and has worked with luxury and travel brands as a consultant. She has written consumer behaviour reports on topics including 'how airlines can help consumers fly green' and the habits of high net-worth individuals.
With pandemic-strengthened values of sustainability and community, US travelers are seeking eco-oriented vacations, looking to support local economies and slow down the pace of their adventures to enjoy the journey as much as the destination. What can brands do to cater to these ethical explorers?
As COVID-19 restrictions ease, discerning jet-setters are looking for new ways to experience travel in a post-pandemic landscape. Plum Guide, a vacation rental platform that curates the highest quality holiday homes and short-term lets, focuses on delivering luxury to appeal to new travel mindsets.
Solo female travel is on the rise, but safety concerns are still at the forefront of many travellers’ minds. International invite-only platform GoLightly is offering a secure online network where women can rent homes from each other and build connections around the world.
Travel platforms are urging people to connect with destinations through the eyes of locals, catering to an appetite for realness within the experience economy. How is this content impacting travel media, and to what extent is authenticity affecting decision-making for Gen Z and Y travellers?