How are US shoppers cutting costs?
21 Oct 2022
How are US shoppers cutting costs?

As costs rise for shoppers across America, many are making compromises, whether that’s by switching brands or avoiding certain items entirely. After diving into this behavior in our Sector Snapshot of Shopping, Canvas8 spoke to nine people to find out what sacrifices they’re making to cut costs.

Flavia Russo

Flavia Russo is a behavioural analyst at Canvas8. After gaining her MSc in international development from KCL, she worked as a translator and researcher in the non-profit and political risk sectors. There, she gained experience conducting qualitative and ethnographic research, from which her passion for analysing cultural and behavioural trends develops. When not working, Flavia loves spending time with her many cats and dogs, travelling to exotic locations, or playing tennis.