Faced with the highest inflation rates in the G7, British grocery shoppers are increasingly looking to save money by choosing discounter supermarkets and own- or private-label products over the more expensive, heritage brands. What does this mean for future brand loyalty?

People may not realise it, but they have an innate knowledge of prices which are constantly being used to make decisions. Canvas8 spoke to Professor Quentin André to find out how consumers’ ability to weigh up affordability is impacted when they’re juggling multiple searches and options.

As the cost of living crisis adds pressure to families' finances across the UK, people are looking to cut back on expenses and only spend on essential items. But these altered spending habits threaten sustainable shopping and eco-friendly behaviours as people opt for the cheapest options.

People’s desire to support their local economy and to own unique products has seen interest in independent brands surge post-pandemic. With people continuing to show their support for indie labels, how can these brands ensure they’re resonating with and reaching the right audience?