The financial inequalities faced by women in America aren’t limited to a pay gap. Traditional gender expectations and a lack of tailored services mean that they’re also less prepared for retirement than men. So, how can women be encouraged to build a nest egg as they move through life?

Retirement has many Americans worried about their savings and the pandemic has exacerbated this. With Gen Xers being most worried and many unsure about their retirement savings status, there are opportunities for brands to provide digitally driven, targeted products to help people save.

Pension pots don’t always provide people with the financial cushion they need so Boomers are taking the health of their retirement finances into their own hands. River Financial’s professional, secure, and easy-to-use service is helping over-55s get into cryptocurrency trading.

Older Adults are working past retirement age but require a specific set of needs. What does this mean for employers, whose diversity and inclusivity efforts encompass gender, ethnicity, class, and disability, but have little track record of recruiting or retaining older talent?