Rising prices across sectors are leading many people to focus on cutting costs above all else. But in the luxury market, the continued demand for quality and authenticity is seeing some call out products that fall short. So, how can brands appeal to savvy shoppers who crave both value and status?
Kirsty Keoghan is the director of luxury goods at eBay UK, where she is responsible for the company’s B2C fashion, lifestyle, collectibles, and luxury business. Since joining eBay in 2011, she’s led several initiatives across the business, including successfully launching Authenticity Guarantee in the UK, Brand Outlet, and the Imperfects Hub, helping buyers, brands, and sellers make the most of the opportunities of second-hand and end-of-line fashion. Prior to joining eBay, Kirsty had a decade-long career working at some of the UK’s biggest fashion brands, including Arcadia Group, M&S, TK Maxx, and Brand Alley.
Elena Jackson is a highly respected costume designer, fashion consultant, and owner of the award-winning vintage shop Foxtrot Vintage Clothing. With over 40 years of experience in the business, Elena has been featured by the BBC and Vogue and has worked in film and theatre with celebrities including director Danny Boyle.
Erika Vecchiatti is the head of valuation at Lampoo and has a vast background working for Hermès, Bottega Veneta, and Burberry as part of their specialist teams. Lampoo was founded in Milan in 2019 with the ambition of enabling customers to shop more responsibly by choosing second-hand luxury over new.
Victoire Boyer Chammard is the head of authentication at Vestiaire Collective, the largest European second-hand platform for luxury fashion. The primary goal of Chammard and her colleagues is to ensure that people can shop safely and without forgery. Vestiaire Collective says its team of in-house experts is dedicated to controlling and authenticating all items once sold. Fighting counterfeiting has been its priority from the day it started.
A pioneer of digital content, The Chic Geek, a.k.a. Marcus Jaye, has grown to become one of the UK’s most respected and influential bloggers on style and fashion. An expert within the men’s style arena, The Chic Geek has previously written for titles including GQ, Shortlist, and Men’s Health, and appeared on TV and BBC radio. His first book, The Chic Geek’s Fashion, Grooming & Style Guide For Men, was published in 2011, and his second, #FashionWankers, was published in 2019.
Chanel has been able to maintain its place as a beloved and revered luxury brand by emphasising craftsmanship, exclusivity, and quality, while also prioritising its loyal customers. How can luxury brands sustain heritage appeal and an image of exclusivity while also courting new customers?
Saks Off 5th has partnered with Rent the Runway, a designer clothing rental platform, to tap into Saks shoppers' interest in pre-owned designer items. While the collab focuses on honing in on shopper interests, RTR’s multi-platform approach also shows how collabs can broaden a brand’s reach.
Tech start-up Toshi is disrupting the luxury logistics market through its retail delivery service with a human touch. With Gen Yers and Zers becoming the most prominent luxury spenders, how are brands evolving to meet their preferences for personalised and convenient shopping experiences?
As Shanghai emerges from some of the toughest pandemic restrictions globally, its lucrative luxury shopping sector faces uncertain times and brands are having to rethink their strategies to attract shoppers. So, what new shopping trends are drawing luxury consumers to make a purchase?