9 Aug 2022
What next for Shanghai’s luxury shoppers post-pandemic?

As Shanghai emerges from some of the toughest pandemic restrictions globally, its lucrative luxury shopping sector faces uncertain times and brands are having to rethink their strategies to attract shoppers. So, what new shopping trends are drawing luxury consumers to make a purchase?

Professor Jaehee Jung is a professor of fashion and apparel studies at Delaware University. An expert in global international business practices and consumer behaviour, Professor Jung examines cultural influences on international luxury brand and marketing strategies and also focuses on the psychology of fashion and consumer behaviour, body image issues, and beauty standards in consumer culture.

Professor Zi Wang is a lecturer in marketing at Sussex Business School in the UK. Her research interests focus on luxury consumption, consumer wellbeing, and self-concepts, with a specific focus on how novel consumption patterns have influenced consumer vulnerability. She’s the author of a number of research papers, including a comparative study on luxury consumption patterns between the US and China.

Gouri Sharma is an internationally renowned independent journalist from London living in Berlin writing for international media sites including Al Jazeera English and Deutsche Welle. Amid a career spanning nearly two decades, including five years on the production desk for Al Jazeera's flagship media critique show The Listening Post, Gouri now writes on issues such as race, culture, migration, history, and sexual health and wellness. With each report, she aims to draw out the individual story amid the wider political or historical context; centring the human story is a priority, in particular amplifying the voices of those from marginalised communities whose stories are not as visible.