In an effort to tackle the obesity crisis, the UK government has introduced legislation requiring all larger restaurants, cafes, and takeaways to display calorific content on their dishes. While many have criticised the law for its blunt approach, how will it affect people’s choices when eating out?
Dr. Stuart Flint is an associate professor of the Psychology of Obesity at the University of Leeds, with his primary areas of work related to understanding, measuring, and intervening with conscious and unconscious cognitions and, where appropriate, applying these to behaviour change. Dr. Flint is also the president of Scaled Insights, an AI company based at the University of Leeds.
Stefan Chomka is the editor of Restaurant Magazine and the BigHospitality website. He’s a contributor to Food & Travel magazine, The Guardian, The Observer, Waitrose Kitchen, Olive magazine, Brummel magazine, Fire & Knives, and MSN UK Food's website. He has been writing about restaurants and the eating out sector for the past 20 years, and was named PPA Writer of the Year 2011 for his work on Restaurant Magazine.
Jo Peters spent 20 years in international agencies working for brands such as Nike and Playstation. Having set up her trend consultancy, Jo volunteered with Samaritans. In 2020, she trained as a coach with the Co-Active Training Institute, helping clients make positive changes in their professional and personal lives. Jo recently studied with Climate Change Coaches, partnering with those wanting to take action on this vital systemic issue. Together with writing on consumer trends and design, Jo loves the big outdoors, from the beach in Shoreham-by-Sea where she lives to MTB on the South Downs.
It's often said that losing weight is as simple as exercising, eating healthily, and using self-control. But research suggests that a person’s food environment – the food available to them and the advertising they are exposed to – can have a strong impact on their ability to maintain a healthy weight.
With people exposed to toxic body ideals on social media, Pinterest has banned all ads referencing slimming products or weight loss. The pandemic has created challenging dynamics between people and their bodies so by ending weight-loss ads, the brand hopes to protect users and their wellbeing.
Body positivity began as an inclusive movement, but is now dominated by curvy, white women who fit traditional beauty structures. In what ways does the concept of ‘body neutrality’ differ to promote positive self-perceptions? And how can brands help break the cycle of self-hatred?
As ideas around what it means to eat well evolve, brands looking to serve up better-for-you options must keep in mind that Gen Yers no longer believe in abstaining from certain items or adopting a one-size-fits-all approach. So, what can they offer to meet this cohort’s discerning tastes?