It’s a bleak time for UK consumers as they face rising food costs, as well as skyrocketing petrol, energy bills, tax, and mortgage payments. How can brands innovate, inspire, and demonstrate real value with a long-term view of sustainability in order to weather the storm?

Britons are reaching for the soil to ground themselves and find calm among the chaos. With the health of the planet and the natural environment becoming a pressing concern, how can brands speak to people who are seeking to restore their connection with nature more than ever before?

Black communities in the US are turning to urban gardening to combat rising food injustice, especially after the pandemic. Pushing back against food insecurity, they’re becoming more self-sufficient but want to see brands stepping in to support them with better food access and options.

The Great Depression saw people taking the initiative to grow their own vegetables in personal ‘Victory Gardens’. As COVID-19 threatens to disrupt the food industry’s supply chain, people are turning back to a practice that enables self-sufficiency in an uncertain time.