Why is veganism booming among Latinx communities?
13 Apr 2022
Why is veganism booming among Latinx communities?

Countering the stereotype of Hispanic cuisine being meat-heavy, a host of chefs and influencers are championing plant-based Latin American food. How do these dishes tap into contemporary values and tastes? And how can brands help diversify the vegan landscape and make it more accessible?

José Ralat

José R. Ralat is Texas Monthly's taco editor, writing about tacos and Mexican food. He is the author of American Tacos: A History and Guide.

Mario Carrasco

Mario Carrasco is co-Founder and principal of ThinkNow, an award-winning, technology-driven cultural insights agency based in Burbank, California. It enables companies and government agencies to discover the cultural drivers that influence consumer decisions.
Under his co-leadership, ThinkNow has successfully launched several innovative initiatives, such as ThinkNow ConneKt™, a MarTech segmentation solution focused on the multicultural market, as well as DigaYGane.com, one of the largest and most representative Hispanic online panels in the industry.

Andres Zambrano Bravo

Andres Zambrano Bravo is a Berlin-based freelance journalist who loves to ask why. He loves puzzles and seeks answers to social phenomena and trends, helping researchers, companies, and artists to also find their voice along the way. When not annoying people with questions, you can find him spinning records in one of Berlin’s smoky venues.