The Chinese government wants to cut its country’s meat consumption drastically in coming years and while vegetarian and vegan eating hasn’t been particularly popular in China, there are signs that the tide of public opinion could be turning. So how is mock meat viewed by China’s consumers?

Plant-based ‘meats’ have evolved from a mere curiosity to a legitimate alternative at restaurants and supermarkets. Beyond Meat is a pioneer in this space, but as new products emerge, its dominance isn’t guaranteed. So, how can it secure its status as the premier maker of ‘meat analogues’?

Plant-based ready meals are becoming more readily available in leading supermarkets across the UK. With people growing tired of cooking at home and looking for alternatives, supermarkets are offering plant-based ready meals at an affordable price.

McDonald's is trialling its first plant-based burger to meet the ever-growing consumer demand for meat-free alternatives. It’s also set to meet individual consumer needs, as comparably priced vegan alternatives mean that eco-minded eaters aren't being price-penalised.