Are Americans developing a taste for ‘plant-based meat’?
13 May 2019
Are Americans developing a taste for ‘plant-based meat’?

Growing interest in plant-based diets helped the market for ‘imitation meat’ grow by 23% between 2017 and 2018, yet there’s still confusion over what’s in these products. With the majority of Americans finding product labels confusing, how are brands making alternative meats easier to digest?

Tim Bartley

Tim Bartley is a professor of sociology at Washington University in St. Louis and the co-author of Looking Behind the Label.

Matt Ball

Matt Ball is a senior media relations specialist at The Good Food Institute.

Terence Centner

Terence Centner is a professor of agricultural and applied economics at the University of Georgia and the author of Consumers, Meat and Animal Products: Policies, Regulations and Marketing.