2022 Expert Outlook on Shopping
8 Dec 2021
2022 Expert Outlook on Shopping

How are media channels shaping the way we shop? What can brands do to make the convergence of physical and digital retail more seamless? And how are store spaces adapting to consumers’ shifting needs? In this part of the 2022 Expert Outlook, we speak to three experts about the future of shopping.

Doug Stephens

Doug Stephens is a leading author, retail futurist, and the founder and president of advisory firm Retail Prophet.

Ian Scott

Ian Scott is an independent retail consultant who offers a range of services to help retailers and brands gain insights, understanding, and focus for their store projects.

Elodie Marteau

Elodie Marteau's work consists of helping businesses identify opportunities to future-proof their brands and marketing strategies. She is passionate about cultures, unlocking new consumer insights, and understanding emerging attitudes and behaviours, and specialises in consumer research, strategic foresight, and trends intelligence consultancy.

Sabrina Faramarzi

Sabrina Faramarzi is an international journalist, trend analyst, and data storyteller. Her work explores patterns across sociocultural phenomena through a future-focused lens, with an interest in new media development and storytelling innovations. Faramarzi has worked and written for publications such as The New York Times, The Guardian, Vogue Business, Wired, and VICE, and has helped brands such as Google, Meta, Airbnb, Lush, Tempur, Regus, and GSK to create relevant content for their audiences. She founded Dust in Translation, a boutique creative storytelling agency helping organisations build and produce innovative, data-driven content and communications strategies.

Makua Adimora

Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of Vogue, Dazed, The Washington Post, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.