Americans’ approach to using technology in their shopping journeys has fundamentally shifted due to COVID-19, providing new opportunities for brands as pandemic restrictions come to an end. Canvas8 polled 1,020 people and spoke to eight individuals to explore this topic in depth.
Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.