Saving it for later? The science of treasuring
15 Oct 2021
Saving it for later? The science of treasuring

Lockdowns forced many people to take a look around their homes and re-evaluate their possessions. As they attempt to simplify their lifestyles, one behaviour is getting in the way – treasuring. Canvas8 spoke to Dr.​​ Jacqueline Rifkin about how this habit may get in the way of a decluttered life.

Jacqueline Rifkin

Jacqueline Rifkin is an assistant professor of marketing at SC Johnson College of Business at Cornell University. Her research interests include consumer psychology and consumer well-being where she explores how marketing and consumption affect well-being on both an individual and societal level.

Sabrina Faramarzi

Sabrina Faramarzi is an international journalist, trend analyst, and data storyteller. Her work explores patterns across sociocultural phenomena through a future-focused lens, with an interest in new media development and storytelling innovations. Faramarzi has worked and written for publications such as The New York Times, The Guardian, Vogue Business, Wired, and VICE, and has helped brands such as Google, Meta, Airbnb, Lush, Tempur, Regus, and GSK to create relevant content for their audiences. She founded Dust in Translation, a boutique creative storytelling agency helping organisations build and produce innovative, data-driven content and communications strategies.