How is individualism changing influence?
REPORT
20 Jul 2021
How is individualism changing influence?

The pandemic sparked major shifts in influencer culture, with traditional celebs making way for more relatable stars and micro-communities fostering clout through shared passions. We know that personal recommendations still matter, but who will exert the most influence post-COVID-19?

Richard Little

Richard Little is a senior consultant at Impact International, working with clients in every business sector, not-for-profit and public sector organisations. He is also a visiting professor at the University of Cumbria.

John Antonakis

John Antonakis is a professor of organisational behavior at the Faculty of Business and Economics of the University of Lausanne. He's also the editor-in-chief of The Leadership Quarterly.

Konstantin Tskhay

Konstantin Tskhay is a VP, Organizational Effectiveness at Top Hat, an education technology scale-up. Konstantin focuses on data-driven decision-making, building programs to fuel retention, performance, and engagement. Before Top Hat, Konstantin worked at Deloitte as a management consultant, where he helped his clients understand how to improve their Talent Management and Leadership bench strength using data. He holds a Doctor of Philosophy degree in Social Psychology from the University of Toronto and is an avid writer in People Analytics.

India Doyle

India Doyle is the editorial director of Canvas8's Library. She oversees the editorial direction of research across content types to ensure Canvas8 members understand changes in consumer behaviour and culture and the opportunities around behavioural change. India has worked as a journalist for ten years, interviewing industry and cultural leaders including Christy Turlington, Olympic boxer Ramla Ali, and Rolls-Royce CEO Torsten Müller-Ötvös. She has contributed to SHOWStudio, Dazed and Confused, ekathimerini, Wonderland, and Dapper Dan magazine.

Freddie Mason

Dr.Freddie Mason received his doctorate from the Royal College of Art in 2019, where he researched the history and futures of viscosity and viscous materiality. The fruits of this work formed a book, The Viscous: Slime, Stickiness, Fondling, Mixtures (New York: Punctum Books 2020). He regularly gives talks, teaches, writes and makes films on matters related and unrelated to his material specialisms. He is currently working on a new book about the history of texture in food and art.