It's easy to get sucked into a YouTube wormhole. A simple search for a beauty tutorial can end, hours later, in a series of videos on dancing spiders. In fact, most views on the site originate from its 'recommended' sidebar, highlighting how people have embraced passive discovery.

Gen Zers may be known for their ‘wokeness’ and political engagement, but they’re largely rejecting traditional news sources. As the cult of influencers and celebs continues to dominate, many teens are turning to social media – and YouTube in particular – to get their daily news fix.

With a plethora of digital services available to enjoy, people are spoilt for choice. Given this, how can digital platforms harness behavioural science to better promote loyalty? Canvas8 spoke to Milena Bursztyn, MBA candidate at the Chicago Booth School of Business, to find out.

With its acquisition of Gimlet Media and Anchor, Spotify is setting its sights on becoming the go-to destination for podcasts. It’s a sign of the medium’s growing influence as brands seek ways to tap engaged and young audiences who want immersive narratives that can hold their attention.