No thanks! The science of picky shoppers
9 Jul 2021
No thanks! The science of picky shoppers

From eco-credentials to delivery times, discerning shoppers have extensive checklists for brands to meet. But as people increasingly blend online and offline purchasing, what factors affect their buying decisions? Canvas8 spoke to Dr. Andong Cheng about picky shoppers and how to spot them.

Megan Carnegie

Megan Carnegie is a journalist and editor. She has written for Courier, Time Out, Guardian Weekend, Creative Review, The Telegraph, Evening Standard, and more. Outside of work, she can be found reading, running, and killing off her houseplants.