Signal1 Dec 2020
Heineken's 'Holiday Hacks' inspire festive creativity

Heineken is giving new meaning to ‘craft beer’ with a holiday campaign focused on arts and crafts at home, with video tutorials on how to repurpose empty cans into decoration. With people likely to try to be thriftier this holiday season, brands have an opportunity to enable creativity.

Heineken's 'Holiday Hacks' inspire festive creativity