How do people engage with booze brands on social?
21 Apr 2020
How do people engage with booze brands on social?

COVID-19 has accelerated a shift in boozing habits, with the closure of restaurants and pubs making at-home alcohol consumption the norm. But how are people replicating social drinking moments online, and how can alcohol brands participate in these occasions to earn long-term loyalty?

Tom Harvey

Co-founder of YesMore drinks marketing agency, Tom Harvey oversees its social media, content production, influencer marketing, and events. He has worked as a consultant for brands and led a team in content marketing for Telegraph Hill. He's passionate about using expertise in marketing to inspire a positive change in society's relationship with alcohol.

Hugh Thomas

Hugh Thomas writes about food, beer, and sustainable farming for magazines and blogs. Also a researcher, he's produced reports and provided consultancy support for food brands such as McCain, PepsiCo, and Epicurean Events.