Mariève Inoue has been writing about beauty online and in print for almost 15 years. She is of Canadian and Japanese origin, and loves exploring the cosmetics landscape from Montreal to Tokyo. She has written for leading beauty titles such as Elle Quebec and Beauty Tap, and is also a keen illustrator.

Deanna Elstrom is the founder and president of Somi Insights, a Tokyo-based market research and strategic insights agency. With more than 15 years of experience living and working in Japan, Deanna is a seasoned brand marketer and consumer researcher with expertise in innovation and positioning workshopping. Deanna holds an Economics degree from Duke University and an MBA from INSEAD.

With over 15 years of experience mapping cultural shifts and trends, Shabana Ebrahem helps brands better contextualise contemporary lifestyle and wellbeing narratives. She's a trusted industry advisor, idea curator, practitioner, and educator, skilled in trend application, research, and cultural insight. Ebrahem has designed and led pivotal foresight and market intelligence projects for leading brands in the UK and globally across industries, including beauty, supplement health, consumer electronics, and retail – making her a go-to specialist for several leading companies.