What do Britons want from preventative beauty?
13 Aug 2020
What do Britons want from preventative beauty?

Increasing worries about the long-term impacts of sun damage and pollution are leading people to seek remedies that prevent rather than cure. With eco concerns also at the forefront of their minds, are beauty brands effectively integrating prevention into their own products?

Dr. Emma Wedgeworth

Dr. Emma Wedgeworth is a consultant dermatologist and spokesperson for the British Skin Foundation.

Eleanor ’Connor

Eleanor ’Connor is communications coordinator at the UK Cosmetic, Toiletry, and Perfumery Association.

Jeannie Jarnot

Jeannie Jarnot is an entrepreneur and founder of ethical beauty retailer Beauty Heroes.

Marissa Chen

Marissa Chen is a writer and photographer based between the UK and Singapore. Her work has appeared in Huck, Japan Times and Critical Mass, and she is also a member of the Native Agency.