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Website
Culture
Insights
Branding
Beauty
Health and Fitness
Home and Relationships
Eating and Drinking
Japan
LocationTokyo, Japan
Local time
Sector ExpertDeanna Elstrom

Consumer insights specialist with experience spanning, beauty, luxury, FMCG and more

Deanna Elstrom is a Japanese consumer insights specialist based in Tokyo with experience across a wide spectrum of industries (beauty, luxury, FMCG, etc.) and interest areas. She provides the cultural context and analysis to transform what individuals say into what individuals mean, and translates that into actionable insights for brands. Deanna holds a BA from Duke University and an MBA from INSEAD.
Recent workInterviewed for Now and Zen Podcast on Japan Consumer Insights
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Featured In
Case study on
Why Maataso glamourises the ‘ugly’ parts of J-beauty
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Report on
How sauna culture is shaping the Japanese wellness economy
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