As COVID-19 continues to highlight disparities in healthcare across the US, there’s an increased interest in the possibilities of health tech to level the playing field. In fact, a study has found that health tech can close the gap when it comes to racial disparities in birth outcomes and maternal mortality.

Managing chronic health conditions can be hard. Omada combines behavioral science and data monitoring to help individuals make changes – and helping healthcare providers and employers save money. It goes the extra mile by linking users with IRL health coaches and support networks.

For some, just the thought of navigating their healthcare benefits is enough to trigger a headache but the HealthJoy app is working to make the process easier. Driven by chatbot technology, the brand is revolutionizing the way employees access and understand their healthcare cover.

When setting out to get healthy, it’s common practice to turn to friends for advice. However, research finds that copying friends can actually make you more likely to achieve your goals. This strategy of ‘copy-paste’ nudging presents an opportunity for health brands looking to boost motivation.