Keeping fit during quarantine is difficult at the best of times, but for older gym-goers, e-workouts aimed at fit and young participants are exclusionary. Mighty Health is a fitness and wellness app aimed at over-50s, with classes, nutrition advice, and coaching tailored to their needs.
Tracking sleep, heart rate, and physical activity may help people feel more on top of their health, but research suggests that self-quantifying can also trigger feelings of guilt and anxiety within users. As health tech booms, brands could do well to help people establish healthy tracking behaviours.
With many Americans facing long stretches of time indoors during the COVID-19 outbreak, they’re turning to technology to keep them healthy, connected, and entertained. How are digital fitness brands and platforms and virtual trainers helping people in lockdown to stay physically active?
Combining gaming, community, and fitness, Zwift is a VR-enhanced cycling program that lets people sweat together from the safety of their own homes. As at-home fitness continues to gain traction, gamification is creating a new landscape of exercise built on fun and virtual interaction.
With longer lifespans, ‘seniors’ are embracing the fullness of life well after 60 and wielding the highest spending power as they go. The AARP has effectively addressed the diverse needs of this audience, creating the largest and most influential platform for the senior sector in America.