REPORT
Jun 8, 2020
What does activism mean for American Boomers?

Boomers may have grown up alongside the hippie movement, but Gen Yers and Zers seem decidedly opposed to their contemporary social and political views. Are older Americans as conservative and self-serving as the ‘OK Boomer’ insult makes them seem? Or are they still keen activists?

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Scope

Up until 2019, Boomers (defined by the Pew Research Center as those born between 1946 and 1964) made up the largest generation in the US, with an estimated 71.6 million people nationwide. [1] Though they’ve since been overtaken by Gen Yers, these older Americans still represent a politically powerful bloc – for the 2020 election, they’re expected to account for 28% of eligible voters. [2] Additionally, in 2018, 64% of Boomers who were registered to vote said they were looking forward to the midterm elections – a proportion that hadn’t changed much since the 2010 and 2014 midterms. [3]

SOURCES