A world perplexed by the question of how to handle a pandemic is trying to create an environment for change. While most scramble to form a framework around Generation Alpha, Canvas8 spoke to expert Dan Woodman about how best to think about such cohorts while the world is in flux.
Prof. Dan Woodman is an Associate Professor of Sociology and acting Associate Dean in the Faculty of Arts at the University of Melbourne, and the author of ‘Youth and Generation’. His primary research area lies in the sociology of young adulthood and generations. His writing on conceptualising generational change and the new social conditions impacting on young adults is internationally recognised.
Louis Tozer is a senior behavioural analyst on the social sciences team at Canvas8. Trained as a social historian, he has a background in qualitative research, and after an early career spent at the Institute of Philosophy and Social Theory in Belgrade, he made the crossover into cultural insights. Outside of Canvas8, he can be found down the swimming pool, fixing his bike, or complaining to his friends.
They may only have been around since 2010, but members of Generation Alpha are already tech-savvy, socially conscious, and highly influential. What impact has having a Gen Yer for a parent had on these kids? How is technology shaping who they are? And what are they passionate about?
How is having a digital profile from birth impacting Gen Alpha’s relationship with tech? Why are their expectations for inclusivity so high? What’s driving them to acquire STEM skills before they’re out of nappies? And how will their financial future be shaped by the COVID-19 pandemic?
Growing up in a digital world, Generation Alphas are more likely to opt to watch shows on Netflix than the BBC. Gen Alphas pursue content consumption through gaming and advocate for inclusive values across the media platforms they use. So how can brands look cool for the kids?
Created for young children with learning and communication difficulties, Something Special is wildly popular with Gen Alpha kids of all abilities. It not only provides entertainment and education but also helps to shape their views and expectations of inclusivity in the world around them.