How is having a digital profile from birth impacting Gen Alpha’s relationship with tech? Why are their expectations for inclusivity so high? What’s driving them to acquire STEM skills before they’re out of nappies? And how will their financial future be shaped by the COVID-19 pandemic?
The COVID-19 pandemic has forced the closure of schools and parks, and put an end to playdates and family gatherings. With implications for Gen Alphas expected to run far deeper than changes to daily routines, Canvas8 spoke to three experts to explore the effects of the crisis on children.
Growing up in a digital world, Generation Alphas are more likely to opt to watch shows on Netflix than the BBC. Gen Alphas pursue content consumption through gaming and advocate for inclusive values across the media platforms they use. So how can brands look cool for the kids?
Created for young children with learning and communication difficulties, Something Special is wildly popular with Gen Alpha kids of all abilities. It not only provides entertainment and education but also helps to shape their views and expectations of inclusivity in the world around them.
Single-child families are on the rise in the US as a lack of savings and lofty career goals have led Gen Yers to delay parenthood. But how are smaller households impacting the values, goals, and social lives of the next generation? And how might Gen Alphas start to shape the world around them?