2020 Generational Snapshot of Gen Alpha
14 Apr 2020
2020 Generational Snapshot of Gen Alpha

How is having a digital profile from birth impacting Gen Alpha’s relationship with tech? Why are their expectations for inclusivity so high? What’s driving them to acquire STEM skills before they’re out of nappies? And how will their financial future be shaped by the COVID-19 pandemic?

Laura Zimmermann

Laura Zimmermann is the founder and president of Tech Play Collaborative and a research fellow at the Bay Area Discovery Museum. She's a recognized expert in child development, playful learning, and learning from media, having published articles in both lay and peer-reviewed journals. Providing both formative and summative research, Zimmermann consults with organisations in the education and children’s media spaces. She conducts applied research with children and families in partnership with research organisations, children's media and toy companies, and edtech groups. Prior to founding Tech Play Collaborative, Zimmermann was a leading education expert at SRI International.

Stefania Druga

Stefania Druga is an AI and machine learning researcher working on educational applications at the Center of Applied AI Research, The University of Chicago. She earned a PhD in computer science at the University of Washington and an MS from MIT. She developed Cognimates, an NSF grant-funded project creating a generative AI program to help teach children how to code. She also researched generative AI and AI literacy at Microsoft, Google, and X Moonshot Factory.

Emma Sheppard

Emma Sheppard is a journalist specialising in business, technology, family and social affairs. As well as Canvas8, her work has appeared in The Guardian, Wired, BBC Worldwide, The Independent and more.