Many workplaces are beginning to confront the societal structures that perpetuate systemic racism but it’s just the start of a long conversation. Canvas8 spoke to Dr. Robin DiAngelo, author of White Fragility, to understand why it’s important to have uncomfortable discussions about race.
Dr. Robin DiAngelo is a consultant, educator, and facilitator who has worked on issues of racial and social justice for over 20 years. She holds a PhD in multicultural education and is affiliate associate professor of education at the University of Washington. Her book ‘White Fragility: Why It’s So Hard for White People to Talk About Racism’ spent 85 weeks on the New York Times bestseller list.
James Fox is the head of data and analytics at Canvas8 and has nearly 20 years of experience in data-led, multi-methodology research programmes. James joined Canvas8 in 2017, bringing their experience of working across sectors and methodologies, including technology, FMCG, and finance via online consumer panels, focus groups, and one-to-one interviews. James has played a key role across a range of international programmes, leveraging experience in qualitative and quantitative methodologies to deliver impactful, actionable insights. Their work has produced insights and tools for clients including The New York Times, Microsoft, Sony, Samsung, the British Government, and Google.
Polina Norina is a senior behavioural analyst at Canvas8. She has a background in editorial project management and copywriting, and has previously worked on New York Times bestsellers in trade publishing and international comms projects for companies like Airbus. Outside of work, you can find her learning new languages, reading non-fiction or discovering new design innovations.
The death of George Floyd and ensuing protests saw companies worldwide attempt to address systemic racism in their messaging – though many faced a tide of consumer cynicism. Semiotics expert Chris Arning explains how brands can meaningfully show their commitment to anti-racist action.
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With social media giving everyone a voice and helping to raise awareness of corporate missteps, people are more critical of brands than ever. But ‘call-out culture’ doesn’t have to be a source of concern – it can be an opportunity to create authentic identities both reactively and proactively.