How call-out culture can make brands more authentic
30 May 2019
How call-out culture can make brands more authentic

With social media giving everyone a voice and helping to raise awareness of corporate missteps, people are more critical of brands than ever. But ‘call-out culture’ doesn’t have to be a source of concern – it can be an opportunity to create authentic identities both reactively and proactively.

Rajesh Bhargave

Rajesh Bhargave is a thought leader, researcher, and lecturer in consumer psychology, with a focus on digital transformation and technology. Dr Bhagrave draws on this breadth of knowledge to offer actionable insights for marketing and innovation. He has taught and spoken all over the world for clients and audiences from many industries and cultures, helping to enhance their thinking about people and drive successful business strategies. Rajesh holds a PhD in marketing from the Wharton School of the University of Pennsylvania. He resides in London and hails from Austin, Texas.

Francesca O’Connor

Francesca O’Connor is an associate partner at Milk & Honey PR in London, where she leads on creative and consumer-based work. She has held a number of senior positions in global agencies and delivered campaigns for clients including Diageo, Philips, P&G, Nikon and Sony.

Rivkah Brown

Rivkah Brown is a print and audio journalist who has written for The Financial Times, New Statesman and London Review of Books, and produced podcasts for UnHerd. She tweets @RivkahBrown.