With social media giving everyone a voice and helping to raise awareness of corporate missteps, people are more critical of brands than ever. But ‘call-out culture’ doesn’t have to be a source of concern – it can be an opportunity to create authentic identities both reactively and proactively.
Rajesh Bhargave is a thought leader, researcher, and lecturer in consumer psychology, with a focus on digital transformation and technology. Dr Bhagrave draws on this breadth of knowledge to offer actionable insights for marketing and innovation. He has taught and spoken all over the world for clients and audiences from many industries and cultures, helping to enhance their thinking about people and drive successful business strategies. Rajesh holds a PhD in marketing from the Wharton School of the University of Pennsylvania. He resides in London and hails from Austin, Texas.
Francesca O’Connor is an associate partner at Milk & Honey PR in London, where she leads on creative and consumer-based work. She has held a number of senior positions in global agencies and delivered campaigns for clients including Diageo, Philips, P&G, Nikon and Sony.
Rivkah Brown is a print and audio journalist who has written for The Financial Times, New Statesman and London Review of Books, and produced podcasts for UnHerd. She tweets @RivkahBrown.
Instagram account Diet Prada is confronting some of fashion’s most prestigious brands on issues like copycat design and model diversity. As luxury consumers’ definition of ethical expands to include the intellectual property of designs, fashion brands need to keep up or risk being called out.
From the record-breaking Black Panther, to viral ‘Black Twitter’ memes, it’s clear that black Americans are cultural catalysts. Canvas8 talks to Jerome Williams, marketing professor at Rutgers University and founder of Walker & Company, Tristan Walker, about how black Americans are influencing culture.
Public shaming is back on the agenda. From fears of being photographed eating on the tube, to apps that erase pics from the night before – the spectre of public criticism looms large. Has social media revived this age-old mechanism of control? Or can shame be a force for positive change?
The issue of ethics in entertainment has never been more widespread. And with consumers becoming less tolerant of suspect creators, Canvas8 spoke to Dr Pamela Rutledge, director of the Media Psychology Research Center, to find out what brands can learn from this shift in behaviour.