Gen Z may be the most diverse generation yet, but minority groups in the UK and US continue to face discrimination – so developing effective ways to include disadvantaged groups is more pressing than ever. Canvas8 spoke to June Sarpong, author of Diversify, to uncover the benefits of inclusivity.
Does saving the planet have to start at home? Has polarisation made it normal to be strongly opinionated? And does a brand seem less genuine if it brags about its good behaviour? In this part of the 2018 Expert Outlook series, we speak to three experts about what’s changing in people’s – and brands’ – perceived role in society.
Around a fifth of African Americans say that when it comes to investments and financial planning for their family’s future, their knowledge is lacking. Crowdfunding platform Buy The Block is tackling this problem by helping them easily invest in real estate and support their community in the process.
From France’s law against ‘unhealthy-looking’ catwalk models to activist hashtags such as #droptheplus, 2015 saw radical changes in how women’s clothing was sold. So far, so good – for women at least. But what about men? How do blokes who don’t look like David Beckham want to shop?
While nearly half of women say they prefer to buy from companies that challenge gender stereotypes, branded feminism in the form of pink-washed products and #girlpower hashtags is often seen as insensitive and unimpressive. So, how can marketers empower women in an authentic way?