Gen Z may be the most diverse generation yet, but minority groups in the UK and US continue to face discrimination – so developing effective ways to include disadvantaged groups is more pressing than ever. Canvas8 spoke to June Sarpong, author of Diversify, to uncover the benefits of inclusivity.
June Sarpong MBE is one of the most recognisable faces of British television. In addition to 20 years of television work, she has worked extensively with HRH Prince Charles as an ambassador for the Prince’s Trust. She is the co-founder of Women: Inspiration & Enterprise and in 2007 was awarded an MBE for services to broadcasting and charity.
Alex Quicho is the head of cultural intelligence at Canvas8. Her research into identity, ethics, and technology has been published widely, including in Wired, Bookforum, and a recent monograph for Zero Books. She is an associate lecturer in speculative futures at Central Saint Martins and holds a master’s degree in cultural criticism from the Royal College of Art. At Canvas8, she designs innovative methodologies and develops cultural understanding for clients including Google and Nike.
Does saving the planet have to start at home? Has polarisation made it normal to be strongly opinionated? And does a brand seem less genuine if it brags about its good behaviour? In this part of the 2018 Expert Outlook series, we speak to three experts about what’s changing in people’s – and brands’ – perceived role in society.
Around a fifth of African Americans say that when it comes to investments and financial planning for their family’s future, their knowledge is lacking. Crowdfunding platform Buy The Block is tackling this problem by helping them easily invest in real estate and support their community in the process.
From France’s law against ‘unhealthy-looking’ catwalk models to activist hashtags such as #droptheplus, 2015 saw radical changes in how women’s clothing was sold. So far, so good – for women at least. But what about men? How do blokes who don’t look like David Beckham want to shop?
While nearly half of women say they prefer to buy from companies that challenge gender stereotypes, branded feminism in the form of pink-washed products and #girlpower hashtags is often seen as insensitive and unimpressive. So, how can marketers empower women in an authentic way?