The super-rich elite are an ever-expanding set, and they're increasingly female. While the wealth that defines them as such may stay the same, their preferences and values are changing. As a new generation cashes in at the bank, what are they prioritizing, and how should brands respond?
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Anant Sharma is the CEO of Matter of Form, a luxury brand, design and eCommerce agency that works with some of the world’s most valued organizations to deliver category-leading brand strategy, experience design and digital transformation.
Kimberley Watt is a client director at The Fixer Group, a luxury experience and lifestyle company. They currently have A-listers, titled clients and numerous business leaders on their books.
Olivia Foster is a writer and producer living in London. She’s spent over a decade writing about women’s-interest topics, from beauty to pop culture to politics, for publications including Grazia, Marie Claire, and the i.
