Are young Middle Eastern women ready to rebel?
26 May 2020
Are young Middle Eastern women ready to rebel?

Gen Z women in the Middle East face a unique set of social and cultural challenges as they transition from adolescence to young adulthood. Yet as digital natives, they’re exposed to the same influences and issues as their peers elsewhere. So, how can global brands connect with this audience?

Megane Quashie

Megane Quashie is the founder of Dubai-based Female First Sessions, a platform that celebrates women and showcases a diverse line-up of talent in the Middle East. She is also a producer, DJ, and Grazia Middle East’s music ambassador.

Melissa Moubarak

Melissa Moubarak is the strategy and data director at UM MENA. An economist-turned-creative, she is a strong believer in the power of data to fuel more relevant human connections and shapes the media agency’s critical thinking and science-based media planning.

Shukriya Mohamed

Shukriya Mohamed is a plus-size model and production manager at Soultrap Studio, based in Dubai.

Mariella Agapiou

Having weaved a career that started in PR and social, and led to journalism before turning to the dark side (brand side), Mariella is able to execute all kinds of projects. From research to editorial, ideation to creation. Mariella worked within the fashion industry - both in London and Dubai - for over ten years at publications and brands such as Bustle, ELLE UK, Ounass, Wednesday, MATCHESFASHION.COM and Grazia Middle East. Now, Mariella focuses her energy on culturally conscious conversations, whether that’s consulting and strategising for her clients, or writing about positive escapism, sustainable style, mindfulness and women empowerment.