REPORT
May 20, 2020
2020 Generational Snapshot of Gen Z

How are young people balancing their bleak world-view with a distinct sense of humour? Why do values-led Zers sometimes shop unethically? What steps are they taking to safeguard their increased usage of tech? And how will their attitudes to health be shaped by COVID-19?

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Scope

For many Gen Zers, 2020 promised myriad rites of passage: graduations, university visits, holidays, bar mitzvahs, quinceañeras, first kisses, and first loves. But COVID-19 has largely stopped life in its tracks, cancelling all group events and classes, and forcing almost all communication to be enacted through tech. Teens are even hosting virtual proms, with posts tagged as #tiktokprom racking up more than 2.2 billion views to date. But beyond the effects on emotions and relationships, there’s no telling what they will have to go without as coronavirus erodes their potential earnings and trust in institutions. Jason Dorsey, the president of the Center for Generational Kinetics, predicts it will be the “9/11 of Generation Z.”