REPORT
May 19, 2020
What will people want from leisure brands post-COVID-19?

COVID-19 has hit the travel and hospitality sector harder than most others, with event venues forced to postpone bookings, airlines grounding fleets, and restaurants banning sit-in service. As people re-explore their leisure options post-lockdown, what will they expect from brands in this space?

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On the 31st of March, after what felt like an eternity under lockdown (but was, in reality, only eight days after the UK government’s announcement), journalist Imogen West-Knights tweeted a question that summed up one of the biggest sacrifices Britons had been asked to make to curb the spread of COVID-19: ”Do you think the pub is thinking about us?” Meanwhile, in Los Angeles, comedian Dana Donnelly was desperately searching for a distraction when she posted: “Gonna give myself bangs today. Can’t wait to cry about something other than a global pandemic.”

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