How ‘casual culture’ is influencing high fashion
25 Apr 2018
How ‘casual culture’ is influencing high fashion

‘Casual culture’ may once have been associated with the unsavoury side of football fandom, but big-name brands that previously would have nothing to do with the movement are now wanting a piece of the action. Why are both shoppers and luxury labels buying back into this cultural phenomenon?

James Roper

James Roper is the head of creative media at Burberry and co-founded The Green Soccer Journal, a publication aimed at today’s sophisticated and fashion-forward football fan.

Ed Hartley

Ed Hartley is a writer and vintage designer clothing collector from London. Having once walked the runway for the likes of Alexander McQueen, he is now involved in the industry as a photographer and designer.