As body ideals broaden to incorporate a range of shapes, colors, ages, and abilities, people are more exacting about the ways in which companies approach diversity. How can brands go beyond token gestures to satisfy these demands and show they have inclusivity written into their DNA?
Grace Mateo is a Brooklyn-based QTPOC artist who creates polarizing and intersectional integrative art. Their work often addresses socioeconomic conflicts, gender and sexuality, as well as mental and physical health issues in a variety of media. Grace seeks an exchange of understanding with the audience by creating a space for discussion, attempting to celebrate our similarities and differences.
Heather Hazzan is a photographer in New York City who enjoys photographing women of all shapes, sizes, colors and ages.
Natascha Nanji is an artist and writer with a background in Anthropology and Fine Art. She contributes to art journals, museums and tech agencies and works with arts organisations to enhance their digital systems and communications. Natascha studied cultural criticism at the Royal College of Art and is co-editor/publisher of LAY IT ON THICK, a literary magazine orbiting themes around desire and erotics.
The clean living, body positive and no-make-up movements exemplify how perceptions of beauty are shifting to focus on wellness, inclusivity, and empowerment. But with a history of selling more hope than health and a culture obsessed with image, can the beauty sector ever be good for our wellbeing?
As more social media users develop an aversion to flawless feeds, while the #skinpositivity movement champions supposed ‘imperfections’, brands across sectors are facing calls to stop retouching reality. But why exactly are airbrushed images so problematic, and should they carry warning labels?
The beauty world is being transformed by new technologies that personalise products to the individual, offering perfectly blended foundation and uniquely formulated hair care. How might customisation impact this historically segregated sector? And could tailored cosmetics become the norm?
While nearly half of women say they prefer to buy from companies that challenge gender stereotypes, branded feminism in the form of pink-washed products and #girlpower hashtags is often seen as insensitive and unimpressive. So, how can marketers empower women in an authentic way?
From the record-breaking Black Panther, to viral ‘Black Twitter’ memes, it’s clear that black Americans are cultural catalysts. Canvas8 talks to Jerome Williams, marketing professor at Rutgers University and founder of Walker & Company, Tristan Walker, about how black Americans are influencing culture.
Although the average US woman is now a size 16, only 0.1% of high-end brands identify as ‘plus-size’. Aiming to diversify the luxury fashion industry and tap into the growing demand for greater size-inclusivity in fashion, 11 Honoré is an online platform offering chic fashion styles in US sizes 10-20.
Studies show that poor body image can be more harmful than actually being overweight. But brands are still communicating with plus-size audiences through stereotypes and shame. In the era of body positivity, how can businesses challenge fat taboo and meaningfully connect with people in this space?
With hormonal changes and lifestyle choices causing women’s breasts to change over time, finding a bra that’s accurately sized and consistently comfortable is a challenge. House of Anesi aims to revolutionize the lingerie sector with form-fitting bras that mold to fit wearers’ bodies.