Almost two-thirds of American women say they currently have bras that are either comfortable or look beautiful, but not both. Catering to those who can’t find the right support, ThirdLove sells stylish lingerie in half cup sizes, showing that fashion and fit don’t have to be mutually exclusive.

Between underwired push-up bras and thongs, comfort was once a lowly consideration when it came to women’s underwear. But there has been a change in priorities since the 2000s, with Sloggi offering bras and pants that aim to make wearers feel at ease whether they’re at work or the gym.

From the Wonderbra of the '90s to today’s T-shirt bras, what we find sexy shifts with social changes. So what are women wearing under their clothes in 2015? Has the focus shifted from breasts to bums? Has Fifty Shades of Grey unleashed consumer kinkiness? What do women want from their bras and pants?

Vanity sizing can make shopping for clothes slow, frustrating, and potentially damaging to one’s self-esteem. True Fit believes it has the solution. Collating information from around 10,000 brands across the globe, it’s helping people find the right size for them, whether buying online or in-person.